March 24, 2023


Lessons from startups that hit the $1B revenue threshold

once Upon a time, reaching a $1 billion valuation is a big deal. But as more private companies hit the threshold, the shine that so-called unicorn valuations bring to startups dwindles — often with fewer and fewer people supporting it.

TechCrunch, the birthplace of the term “unicorn,” takes note of denomination dilution by collecting notes rather than startups that have reached a $100 million revenue run rate (usually measured in annual recurring revenue, or ARR) .


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The project was continued by a venture capital firm that, for obvious reasons, dubbed nine-figure revenue startups “centaurs.” Refocusing is useful because startups with $100 million in revenue have more to learn than startups with $1 billion valuations.

But what about those previous startups? 10 numbers income? What can we learn from them?

friends and family capital (Multi-stage, focused on eight-figure companies with 80% or more revenue growth) did an interesting analysis Private companies trying to find out. Friends and family have compiled their findings into a report I recently digested. TechCrunch also spoke with the company’s John Fogelsong and Colin Anderson about what they’re learning from the data.

The result is a series of notes about startups that don’t stop at $10 million or $50 million worth of revenue before selling to some larger company. Here’s how the largest private market companies got there.

where winners spend



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