New York
CNN
—
Wendy’s mascot got a new haircut on its Canadian social media site – all in support of a veteran journalist in the country.
The fast-food giant’s Canadian arm has released New profile picture Twitter gave Wendy’s on Thursday The signature red braid comes in a muted grey shade.company post The image, with the hashtags #LisaLaFlamme and #NewProfilePic, was captioned “Because a star is a star regardless of hair color,” using two star emojis. It had over 45,000 likes on Saturday.
LaFlamme has been a reporter and news anchor for CTV National News for more than 30 years at Bell Media, the last 11 years as its anchor. This month, she revealed that she was told on June 29 that her contract was about to expire, bringing her online career to an abrupt end.
In a video posted to Twitter on Aug. 15, LaFlamme said she was “unprepared” by the decision to let her go, and that it was “heartbreaking to leave CTV in a way that wasn’t my choice.”
News that her contract wasn’t renewed was met with backlash in Canada, claiming her decision to stop dyeing her hair blonde during the pandemic was a major factor in the company’s decision. “At 58, I still think I have more time to tell more stories that affect our daily lives,” Lafram said in the video.
in a statementBell Media president and CEO Mirko Bibik said LaFlamme’s hair color had nothing to do with the company’s decision to let her go. “That’s not the case,” he said, adding that the company was conducting an independent review.
CNN has reached out to Bell Media for comment.
One Bell Media executive, Michael Melling, is Ask for leave from the company Globe and Mail reports He asked who approved the decision to “grey Lisa’s hair”. Melling, vice president of Bell Media, CTV’s parent company, began leading the news division in January.he is the informer LaFlamme has said she will no longer be in the newscast role.
Wendy’s isn’t the only brand in Canada to show its support for LaFlamme. While the former news anchor was not specifically mentioned, Dove Canada launched a movement Its followers were asked to convert their profile pictures to grayscale last week and donated $100,000 to an organization that advocates for an inclusive workplace for women.
Sports Illustrated Swimsuit Twitter account retweeted its cover This year’s swimsuit edition features Maye MuskElon Musk’s mother, who also has gray hair, commented “We’re going gray with @Dove to support women who age confidently on their own terms.”
Dove’s Canadian Twitter account respond Add a tweet of your own to Wendy’s tweet: “Looks beautiful, Wendy!” it said, with the hashtag #KeepTheGrey. Nearly 6,000 likes on Saturday.
