Once upon a time, not many years ago, most companies with important new products just announced them, maybe through a press conference, maybe a big advertising campaign.
Today, new products — not just from fashion brands, but also from fast food chains and mattress makers — are ‘obsolete’. What this means, and why it’s becoming commonplace, speaks volumes about how the twin technologies of social media and e-commerce are changing the way people shop — especially for Gen Z and Millennials, for whom, Shopping is almost inevitable.
