March 24, 2023

  • LinkedIn posts can sometimes be creepy.
  • A new AI tool called the Viral Post Generator teased in LinkedIn’s most popular post is capable of creating super enthusiastic, self-congratulatory posts for even the most mundane tasks.
  • Its creator, Tom Auerbach, said he made it “partly for humor and partly to criticize the narcissistic culture on LinkedIn.”

If you’ve ever used LinkedIn, you know it can be intimidating at times.

Sometimes that means aspiring thought leaders trying to unearth deep professional wisdom from everyday interactions. Other times, LinkedIn influencers make suggestions that will obviously change your life and solve all your problems. Recently, a CEO posted a selfie of crying after layoffs. Whatever it is, LinkedIn is full of these fantastical inspirational posts.

enter post virus generator. The AI ​​tool has been making the rounds online this week as people make fun of the awful LinkedIn posts we all see. Here’s how it works: you enter an activity and a cliché inspirational suggestion, and it generates a creepy inspirational LinkedIn post for you.

For example, here are my results. I enter “I wake up” as my activity for the day and “goal high” as my corny advice.

Post virus generator input display "I woke up" under the question "what did you do today?" and "ambitious" Crinkle level set to high when prompted to seek inspirational advice

post virus generator

Fake LinkedIn posts from Viral Post Generator

post virus generator

Viral Post Generator was created by Tom Orbach, growth marketing manager at Israeli privacy tech startup Mine. He collected over 100,000 of LinkedIn’s most successful posts to create the parody tool.

“All of these successful posts on LinkedIn have one thing in common: They’re all self-centered, even a little narcissistic,” he said. “I got an insight that everyone tacitly agreed with, and I just made it public.”

Orbach first made the Viral Post Generator in Hebrew. After seeing it take off, he copied it in English.

“Everyone knows which posts on LinkedIn are going to go viral,” he said. “I made it partly for humor and partly to critique the self-obsessed culture on LinkedIn.”

But don’t get him wrong — he’s still a LinkedIn fan.

“It’s my favorite social network, and I love the positivity, but it’s just too intimidating from time to time,” Auerbach said. “I just think people should be more authentic and authentic and see themselves less as thought leaders and more as colleagues.”

He continued: “Viral posts are often narcissistic, but they don’t have to be.”

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