People flock to Costco for its low prices on surplus items, from household items to groceries and even electronics.
But one piece isn’t synonymous with discount clubs? Designer clothing.
So far, that’s it. The latest TikTok craze has shoppers showing off Costco wares, from big names like Tommy Hilfiger and Puma to couture designers like Valentino and Givenchy.
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In fact, the haute couture discovery inspired one TikToker, Jennifer Maldonado, to start the now-viral account Costco Fashionwhich has garnered over 23,000 followers and millions of views of Maldonado showing off her coveted designer creations at the Los Angeles area Costco store.
In Maldonado’s most popular video, she shows off a Tommy Hilfiger packable ski jacket, which retails for $29.99 at Costco.
“It’s crazy lightweight, crazy toast,” she told the audience. “There’s even a bag to fit in.”
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“As the economy develops … people don’t want to spend a fortune on fast fashion,” Maldonado told Fox Business. “We want something funky, high quality, but that won’t break the bank.”
The hashtag #CostcoCouture generated over 5.2 million views, #CostcoFashion generated 5.7 million views, and #CostcoFinds showed 1.7 billion views.
Other users joined Maldonado in showing off the high-quality clothing they got at the retailer.
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“There’s nothing better than finding a good deal…buy it, wear it, and get compliments,” Maldonado Tell NBC“Who doesn’t want a $1.50 hot dog after a long day of shopping?”
Costco is a members-only discount warehouse club with various membership levels (Executive, Business, Gold Star) for a monthly fee that includes benefits and discounts on everything from wine to travel to pharmacy and even auto service.
Have Currently There are an estimated 116.6 million individual cardholders at 838 Costco stores worldwide.
Costco CEO and Director Craig Jelinek release“We run compact operations with extremely low overhead, which allows us to generate huge savings for our members.”
Costco ended It was 19% in one year as of Friday afternoon.
